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cheap nike air max shop only 10270. Belle sporting goods terminal shops is much higher than its footwear products, but from the benefits of terminal stores of Nike products is much higher than the terminal of sporting goods, in 2011 Belle of 28.9 billion yuan in total sales, the contribution from Nike is only 10.4 billion yuan.

As can be seen from the sales proportion of nike air max sale agency brand is still a weak link. Therefore, Belle thought the acquisition of the channel BIGSTEP Company. In this regard, Vice President of victory Nike corporate management consulting company Lee is out view that : " Nike own brand business has reached a bottleneck, increased the space is certainly not as good as the agent business big Therefore, despite the current one hundred Korea 's sports brand profit also more than not on its own brand, but for the consideration of the huge room for growth in the future, Nike will still choose to acquire other companies, continues to expand the proxy size of the Nike brand. "

Can also be seen from the nike air max 90 earnings, Belle of the agency business that has more than the growth rate of its own brand. 2011, its own brand of international trade operations grew respectively 24.9% and 32%, while Nike agency business is an increase of up to 46.1%. Visible Nike agency business does in the future may become a new growth point of the Belle business.