It is worth noting that in the six domestic sports brand, nike air max 2011 net profit fell year-on-year fell 80% to 62 million yuan. Although the inventory increase, but reporters found that some brands still bored want to increase production, such as Nike still build a new plant, in addition to the utilization rate of 100% in Quanzhou, Fujian plant in Anhui Province, Nike has to buy a piece of land, is expected to The new plant will be put into operation in 2013.
nike store uk also said that the investment of 80 million yuan in the second half of 2012 will be to complete the construction of two existing production facilities in Hui'an County, Fujian and Jiangxi High County and the purchase of new machinery and equipment, in order to relieve the impact of rising labor costs of coastal areas. Construction of another garment production facilities will Heze City, Shandong Province, and is expected the Nike production capacity of up to 30 million pieces per year, the Nike project was completed in 2011, is expected to at least five years to complete.
On the contrary, has been highly anticipated nike air max 1 advertising costs down phenomenon, six brand advertising costs invested 7.13 billion yuan in total, $ 70.5 million for the same period last year, a year-on-year growth rate is not high, including Anta, Nike, trends in advertising costs have reduced the proportion of the Nike ad sales attributable to income ratio was 10.4%,http://www.cheapnikeairmaxk.com/ a decrease of 2.2% over the same period, the trends in the advertising costs fell out of the billion mark, to 90 million yuan. Nike Selling and distribution expenses decreased by 25.8% to 2.27 billion, mainly due to reduced advertising and promotional activities.
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