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At present brand operation business affairs usually involves such several important subject: one is brand development enterprise, and the second is brand agent, three is the OEM enterprise.Although the cheap nike air max brand agent in the middle in a relatively weak position, but from which we will find that they are the most powerful a number is: to realize the value of commodities have the most important terminal resources, as the sentence in the industry was schooled words said: "the brand is king, terminal to win."

In the case of the nike air max 2011, we can see: originally the property is not be all of the duo duo chengdu company and jinan company have huge number and loyalty of extremely high end the joining trader, so "special star"brand responded with a JiaoBan had appeared "to his old club"bottom spirit, in binary break goods, blocked the offensive quickly stand firm, and within a year on its feet again.

But then on the consumer market of the industry seems to be closer to "brand is king", but less someone to mention "terminal wins".This is a group in recent years by brand of eat, nike store uk brand value do not set the premise, irresponsible touted results.Look to the terminal consumer market, have a kind of phenomenon rather intriguing: acting the same brand product, someone compensate must sigint, has become almost brand enterprise and the landlord we;But others earn piles, became the fabulously wealthy merchants.

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