"Quick fashion"successful another reason, is price strategy.In numerous "fast fashion", not in the same price level, such as H&M, C&A, excellent clothing such as library is amiable price, but MANGO, ZARA, nike air max and other brands of pricing will be much higher than.However, the price of these brand strategy also have in common, and these common just is many retailers have failed to do so.
On one hand, nike air max 1 rarely at a discount, but once at a discount, absolutely do not contain moisture."51"is the retail industry boom, a lot of brands have launched a privilege, "full-court"situation is very common. But in these "fast fashion"brands, not a take "full-court".Despite a product with "sale"banner, but will find that most of them are last year's old money. Have the people said, "the price war"has not "fast fashion"marketing strategy, "fast fashion"strictly abide by the "a price points a points goods"pricing rule, "sale"just in order to remove the inventory can change garments according to the role.
In order to verify this statement, the reporter compared with the similar products of nike air max 95 pricing: a similar design, when spring popular bud silk brought face system dress, at H&M, C&A in stores such as price fluctuates in 200 yuan, but in normal market price in general more than 600 yuan;The same printing T-shirt, the promotion price C&A in 49 yuan to 59 RMB, but in general stores may be 2 or yuan price.
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