2012年5月9日星期三

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From Colombia's Diego Alejandro Aguirre is also to attend the fair for the butt for the first time, purchasing outdoor shoes and nike store uk. In his view, the Jinjiang has a good industrial Foundation, industrial policy is also very open mind, hoping to find strength in the fair, the prestige better supply enterprises, the establishment of long-term and stable trade relations.

Chief Representative China International Electronic Commerce Center Fujian Xie Hejin, said "the international sourcing fair for butt" and achieve the combination of e-business and traditional business models, can actually help nike air max 2012 enterprise access to business opportunities and benefits.

The European debt crisis, March export growth had slowed to nike air max sale 7.2%, trade deficit of us $ 1.3 billion. At present, the China International Electronic Commerce Center is vigorously promoting the "solid business model innovation."

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2012年5月8日星期二

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One, in the organization the small miniature enterprise product sells the demonstration, in September will invite the domestic and foreign more than 140 Hunan different chamber of commerce and the member enterprise took the purchasing agent will come Changsha, will select and purchase the small and medium-sized enterprise product; Two, the organization industry docking cooperation series activity, will in September conduct the Hunan clothing clothing industry docking meeting, in the organization province 400 clothing enterprises and the domestic clothing dealer participates; Three is the small and medium-sized enterprise management promotion activity; Four is the small and medium-sized enterprise financing service enters the garden area; Five is ten thousand "the digital enterprise" the foundation activity; Six is the software information service enterprise and the small and medium-sized enterprise connecting rod activity; Seven is the nike air max 1 enterprise training, improves the small and medium-sized enterprise overall quality comprehensively.

Recently, Chinese Communist Party Henan Province Shangqiu Sui County county party committee assistant deputy secretary, people's government county magistrate lucky founding an armed force rate this county businessmen are invited to open companies inspection group, goes to the Fujian Jinjiang far, has carried out 4 day-long nike air max 95 businessmen are invited to open companies activity.

For example, nike air max 90 Corporation draws up in Sui County invests 300,000,000 Yuan shoemaking projects, the favorable court attendant (China) the limited company draws up in Sui County invests 500,000,000 Yuan clothing processing project, seven wolf groups draw up in Sui County invest 280,000,000 Yuan clothing processing project and so on, succeeds at the meeting signing.

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2012年5月7日星期一

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"Quick fashion"successful another reason, is price strategy.In numerous "fast fashion", not in the same price level, such as H&M, C&A, excellent clothing such as library is amiable price, but MANGO, ZARA, nike air max and other brands of pricing will be much higher than.However, the price of these brand strategy also have in common, and these common just is many retailers have failed to do so.

On one hand, nike air max 1 rarely at a discount, but once at a discount, absolutely do not contain moisture."51"is the retail industry boom, a lot of brands have launched a privilege, "full-court"situation is very common. But in these "fast fashion"brands, not a take "full-court".Despite a product with "sale"banner, but will find that most of them are last year's old money. Have the people said, "the price war"has not "fast fashion"marketing strategy, "fast fashion"strictly abide by the "a price points a points goods"pricing rule, "sale"just in order to remove the inventory can change garments according to the role.

In order to verify this statement, the reporter compared with the similar products of nike air max 95 pricing: a similar design, when spring popular bud silk brought face system dress, at H&M, C&A in stores such as price fluctuates in 200 yuan, but in normal market price in general more than 600 yuan;The same printing T-shirt, the promotion price C&A in 49 yuan to 59 RMB, but in general stores may be 2 or yuan price.

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2012年5月6日星期日

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At present brand operation business affairs usually involves such several important subject: one is brand development enterprise, and the second is brand agent, three is the OEM enterprise.Although the cheap nike air max brand agent in the middle in a relatively weak position, but from which we will find that they are the most powerful a number is: to realize the value of commodities have the most important terminal resources, as the sentence in the industry was schooled words said: "the brand is king, terminal to win."

In the case of the nike air max 2011, we can see: originally the property is not be all of the duo duo chengdu company and jinan company have huge number and loyalty of extremely high end the joining trader, so "special star"brand responded with a JiaoBan had appeared "to his old club"bottom spirit, in binary break goods, blocked the offensive quickly stand firm, and within a year on its feet again.

But then on the consumer market of the industry seems to be closer to "brand is king", but less someone to mention "terminal wins".This is a group in recent years by brand of eat, nike store uk brand value do not set the premise, irresponsible touted results.Look to the terminal consumer market, have a kind of phenomenon rather intriguing: acting the same brand product, someone compensate must sigint, has become almost brand enterprise and the landlord we;But others earn piles, became the fabulously wealthy merchants.

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2012年5月4日星期五

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A market's nike air max 1 consumer pay more attention to the additional value of the product, such as a LV package of consumption, the consumption patterns in the three line is feasible, because the three line market, consumers pay more attention to the product value, three line market, consumers do not know why a bag of tens of thousands of pieces of value, they will confuse the a package may be made more expensive (LV even leather is not), or trendy styles, in fact so far three line market, consumers don't know a LV why so expensive, in unexplained force, they will draw their own conclusions: speculation to buy LV X is stupid!And they will buy the more cost-effective package, style is more good-looking (relative to them, is it right?) leather, the work is sophisticated.

The two consumers thinking mode is completely different, the three line of consumer nike air max 95 value measured is largely due to the "cost accounting"thinking.A market of consumers goods value is mostly "effect"of thinking.Namely with this bag, I'll have any effect.A market of consumers for three line market cost considerations will also hold with "farmer"evaluation.

If further analysis, we can find their difference is due to income gap caused by idea difference, a market in high income support to hold the "maximum efficiency"principle, which spend more money not what, the key is to have the effect, if in order to save money, make large discount, that is stupid!Three wire Market nike air max 90 consumers in low income condition tend to "labor theory of value"viewpoint, will value the product was "worth", "don't get lost", don't be fooled!

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What is more, the original cheap nike air max in the two or three line of the market basically is the leading brand, and the lower end of competitors at least has relative brand advantage.Now the problem is complex, the transnational brand to brand under pressure, low-end competitors putting pressure on prices.If not timely adjust the strategy and strategy, then, Nike is likely to be equally difficult to go on or retreat.

I think nike air max 2011 from strategy and tactics are the two key points must hold.One, how to ensure that have cloth under the terminals can hold, and on this basis, how to effectively keep reasonable stationing.If close the shop tide, it will appear the situation of a rout is like a landslide.

Whether it is the face of the transnational brand cloth pressure, or face shop rent, wages rose sharply, nike store uk must first endure, then can expand.This is not just a few stores problem, or a problem of major issues issues of right and wrong.Two, if the transnational brand is just sinking channels, is not terrible, terrible is that they comply with Chinese consumption ability, into the multi-level market segments.International brand cars have started this strategy; on the field of international brands will be more of this kind of strategy to the extreme.

2012年4月27日星期五

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In a sense, the induction of the Su Shulin, governor of "Jinjiang experience", in fact equal but also the success of the Footwear Industry "Summary". In fact, the rise of the nike air max 90 brand in addition to their own efforts, as well as an "invisible hand" - the annual Shoe Fair is to push forward. Ending on April 22 during the session of the shoes, they reached an intention to turnover of 11.86 billion yuan, which was an increase of 18.2%. It is no exaggeration to say that the Shoe Fair has become the footwear industry in Jinjiang boosters.

Relative to major competitors of the domestic sports brand Li Ning, the cheap nike air max Jinjiang brands are catching up. Has been able to catch up, mainly because Li Ning in recent years, results of marking time, not even rising, descending, to the never stop Anta Jinjiang Department beyond the opportunity.

Four days of 14 th China (jinjiang) international shoe fair in "Chinese shoes are" jinjiang opening. nike air max 2011 expo to "build high-quality goods exhibition industry, promote jumped" as the theme, the exhibition area of 50000 square meters, a total of 1600 standard booths set up, set up the finished products and shoes machinery and shoe shoe accessories three areas. During the exhibition, signed the investment and innovation of science and technology project 17.4 billion multivariate, 14 games held in cultural and creative supporting activities and popularized the science and technology culture "ShuangXiang gun".